If demand for a good increases, the demand curve shifts right. If there has been no change in supply, the equilibrium price rises. If demand for a good decreases, the demand curve shifts to the left. If there has been no change in supply, the equilibrium price falls.
Increase or Decrease in Demand - Key Concept
If demand for a good increases, the demand curve shifts right. If there has been no change in supply, the equilibrium price rises. If demand for a good decreases, the demand curve shifts to the left.

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