Make High-Stakes Business Decisions with Economic Precision.

“When my clients asked me to recommend a business consultant, there was one name I gave them.”

As an attorney representing businesses of all sizes since 1976, I’ve worked alongside hundreds of people who called themselves business coaches and consultants. Most could speak the jargon. Very few had the wisdom and judgment to actually steer clients in the right direction — and some actively hindered the people who hired them. Jay is the exception. Over nearly 30 years, my clients and I have retained his services across a remarkable range of ventures. I tell my clients to beware of charlatans. Jay is the opposite of that. If you’re making serious business decisions, he’s who you want in your corner.

“Jay turned around a failing company in six months — and I had a front-row seat.”

Jay came to Milwaukee to take on one of the hardest assignments in business: rescuing a failing environmental remediation company. I worked closely with him throughout the turnaround. Within six months, we had the company back on its feet. Watching Jay apply economic principles to real operational decisions — not theory, but actual choices about people, projects, and priorities — changed how I think about business strategy permanently. The Econblox knowledge base distills that same thinking into an advisory service for small and mid-sized businesses.

“I’ve evaluated hundreds of software systems. This one actually works.”

After a career evaluating and purchasing IT systems, I have a high bar for software claims — and a long list of disappointments. The Econblox AI Business Advisor is an exception. It’s intuitive, it’s substantive, and the underlying knowledge base and content make it more relevant to a business owner than generic AI is. I logged in, described my situation, and it started delivering real strategic guidance immediately. No setup friction, no learning curve. Just a tool that does what it promises.

“When venture capitalists were doing diligence on Jay’s company, I told them: invest. I’ve never regretted saying that.”

Jay has been my strategic advisor across multiple companies over nearly two decades — from technology applications in resort and tourism, to environmental ventures, to a major adventure tourism project on the U.S. east coast. That’s not a consulting relationship. That’s a long-term business partnership built on results. What distinguishes Jay is his ability to cut through complexity and identify what the economics of a situation actually require — not what’s comfortable, not what’s conventional, but what’s true. Econblox gives serious business owners access to that same quality of thinking.